APPETIZER

APPETIZER!

A presentation is like an appetizer. When we are preparing to make an important presentation we often feel compelled to give the audience the whole story, put in all of the details, make it the best full meal deal for our audience and client. We give them the 7-course dinner.

When we do this we are missing the point. Our audiences for the most part, want an appetizer. In fact an appetizer is all they can digest of new information at one sitting. The rest is wasted on them. Give them a few tasty ideas to nibble on and they will come back later looking for the rest of the courses. They'll want to know more about our services or product or idea.

Pare down the size and complexity of your presentation. Simplify your task. Decide what you want them to take away from the day - what you want them to communicate to others. Find 2-3 compelling points that support that take-away. Depending on the time available, you can add 1-3 sub points for each point. Now add the spices: opening story, sensory details and the main spice - interaction for each point.

STOP! That's enough! They've had a tasty taste. If they want more they will ask you for it.

Bon appetit!

If you would like to learn and practice how to construct a tasty presentation, see New Fall Workshops schedule here.